Catchi, Author at Catchi

Cost Per Experiment – Measuring your Marketing ROI

Einstein once said that insanity is doing the same thing over and over and expecting a different result. This is a mindset that most companies are now incorporating as a part of their business ethos. Trying new ways to achieve business objectives helps businesses stay...

A new way of doing business

Analytics & Big Data

Abraham Lincoln was quoted as saying “Give me six hours to chop down a tree and I will spend the first four sharpening the axe.” At Catchi, like most businesses we are feeling the effects of COVID-19. Due to the nature of our services, most of our clients have a core...

Customers: Love them or lose them

Analytics & Big Data

In these uncertain times, each week is changing and as owners, leaders and specialists in our field, we need to be ready to adapt. It’s our job to plan ahead and think about our customers’ needs, to support them through this challenging time. Cashflow is the lifeblood...