Case Study : Lotto NZ

About Lotto NZ

Lotto New Zealand was established in 1987 and employs approximately 120 staff based in Auckland, Wellington and Christchurch. Alongside Lotto, their other games are Lotto Powerball, Lotto Strike, Big Wednesday, Bullseye, Instant Kiwi and Keno.

"Catchi provided significant value to Lotto NZ"

otto new zealand catchi digital optimisation

The Challenge:

Lotto NZ has a lot of traffic going to the website. However, most of these visitors are going to the site to check out the results from the draws. Catchi was approached to help the Lotto team to increase the online ticket sales and the number of visitors signing up for a MyLotto online account.

The Solution:

Using Optimizely we then ran a series of Website Conversion Optimisation tests over a 6 months period increasing the site’s overall conversion rates for both online sales and account signups. The Keno test for example resulted in a 16.8% increase in online Keno ticket sales.

The Control is pictured on the left and the winning Variation on the right:

lotto new zealand catchi digital data driven optimisation

Below is an overview of the results of this Keno Conversion Rate Optimisation test:

lotto new zealand catchi data driven digital optimisation

Talk with a specialist to learn if our process is right for your business

During the session, we will discuss:

  • Your conversion goals
  • The questions and insights you need to double your sales
  • How our methodology could best be applied to your business (The same process we've used to generate over $200Million in one experiment!)
  • The considerations that are most likely to be impacting your results
  • Your traffic & turnover (to ensure this method is the right fit for you)

You will leave with a clear understanding of what needs to happen, including some ideas to implement right away and if we think your business could benefit from our services, we'll share more about that too.