Lotto New Zealand was established in 1987 and employs approximately 120 staff based in Auckland, Wellington and Christchurch. Alongside Lotto, their other games are Lotto Powerball, Lotto Strike, Big Wednesday, Bullseye, Instant Kiwi and Keno.
"Catchi provided significant value to Lotto NZ"
Lotto NZ has a lot of traffic going to the website. However, most of these visitors are going to the site to check out the results from the draws. Catchi was approached to help the Lotto team to increase the online ticket sales and the number of visitors signing up for a MyLotto online account.
Using Optimizely we then ran a series of Website Conversion Optimisation tests over a 6 months period increasing the site’s overall conversion rates for both online sales and account signups. The Keno test for example resulted in a 16.8% increase in online Keno ticket sales.
The Control is pictured on the left and the winning Variation on the right:
Below is an overview of the results of this Keno Conversion Rate Optimisation test:
During the session, we will discuss:
You will leave with a clear understanding of what needs to happen, including some ideas to implement right away and if we think your business could benefit from our services, we'll share more about that too.
24 Fleet Street, Auckland 1021, New Zealand
+64 9 972 1468
121 Harrington Street, Sydney NSW 2000, Australia
+61 2 9963 7711
20 Duckboard Place, Melbourne VIC 3000, Australia
+61 3 9426 5300
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