Digital Conversion Programme

Conversion Rate Optimisation Programme

We combine 3 labs – so you’ll get the best results

Our approach to CRO is a data-driven process of finding creative solutions to convert your website visitors into leads or customers and achieve your KPI’s. Through Research, Strategy and Experimentation we identify weak-performing areas of your website and develop a winning conversion rate optimisation programme.

  • Our Research Lab focuses on gathering insights via data analyses and customer insights.

  • Our Strategy Lab adds heuristic insights and stategic advice based on our extensive team expertise, and best practises in the field.

  • Our Experiment Lab completes the programme. All hypotheses flowing from research and strategy lab are put to the test via rigorous experimentation, leading to an ongoing cycle of insights and optimisation.

  • Our international team of world class Digital Conversion Specialists has helped hundreds of corporates in different stages of their Digital marketing and can do the same for you.

Our programme offers the following benefits:

  • You will work with a dedicated team of highly skilled digital conversion specialists

  • You will get assigned one of our digital conversion specialists as your programme manager to look after your programme. The exciting part however is that your commitment to work with us unlocks access to our full team of digital specialists. Your programme manager will make every effort to ensure you get the absolute maximum value for your investment by utilising the unique skills of each team member. This synergistic way of working will yield the best possible results.

  • Complete reporting and documentation

  • We offer full service CRO, from strategy to experiments to full reporting on each part of the process; you will receive reporting on all results achieved to keep in your databank going forward. Our process has set templates for test set up, reporting and meetings which ensures we maintain a high level of quality and communication.

  • Weekly work in progress updates (WIP)

  • On Monday, your programme manager will send you a weekly update via email including all action steps taken in the previous week and actions that are planned for the week to come. If you prefer, this weekly update can also be done via a Skype call or face to face meeting.

  • You get full access to our process via a shared SCRUM board and Trello

  • Each part of our process is systemised and well managed via shared google docs and our project management system Trello. As our client you are part of the team and as such will get full acces to these processes and action steps to take. This helps maintain transparency and accountability.

  • Monthly planning session (Face to face, Skype or phone)

  • Your programme manager will meet with you via Skype, phone, email or in person once a month to discuss the progress in your programme, results achieved and experiments planned. This is also a moment for some additional brainstorming and ideas that you may have. Having this regular meeting keeps us both on the ball and engaged for optimal results.

  • Support via email, Skype or phone during business hours

  • Your programme manager is available for questions or support during normal business hours. Having a dedicated programme manager means that he/she is fully up to date and immersed in your programme, as part of our service they will be able to support you with any programme question you may have.

What a Digital Conversion Programme includes:

What you’ll get in the first month

1. Initial on boarding session

To kickstart your programme, we’ll sit down with you to discuss the goals for your digital journey, your key success metrics and establish the desired outcome of the programme. We’ll establish practical things such as the frequency and channel of reporting back to you, and which wider team we will be working with. In addition, to ensure a good insight into your digital channel, we’ll ask you to complete a briefing document that will offer all the key information needed for our team to move forward. This will create clarity for both of us.

2. Digital strategy document

Based on your briefing document and our initial session, we will conduct a thorough assessment of your site, both from a heuristic point of view and via thorough analytic insights. This results in a comprehensive report outlining strategic recommendations, key focus points and our optimisation strategy to address revenue leaks and increase the overall effectiveness of your website.

3. Strategy meeting and workshop

The assessment results and strategy recommendations will be discussed with you in a face to face meeting (workshop). After the assessment we will have a good mutual understanding of where your channel is at and what conversion improvement may be possible. You will be left with a feeling of clarity with regards to our optimisation programme going forward.

4. Creating the experiment roadmap

After our strategy meeting, we’ll take all input and put together the experiment roadmap, based on our recommendations and your input from a company experience point of view. Our experiment roadmap will get us moving into phase 2: Our Optimisation phase. In addition, we may choose to add input from our Strategy Lab (for example you may request an additional digital strategy session with your wider team) and/or our Research Lab (which could translate into acquiring additional insights via user testing or a user survey).

Continuation of the CRO Programme

5. First experiments

Based on the experiment roadmap, we will discuss our first experiment and offer our suggested approach. On a very practical level, this will result in a test set up document to be sent to you for review and feedback round(s), after which it can be build by our in-house developers. After thorough Q&A we will make the test live, run & monitor it and finish it upon reaching significance. You will receive a thorough results report including learnings and recommendations.

6. Increase velocity

The results of the first experiment will lead into the next experiment being proposed, starting a cycle of experimentation, learning and implementation. This cycle ideally is ongoing and as a whole helps bring your digital channel to a whole new success level . We work closely with your digital team to combine knowledge and foster education.

7. Optimise everything

As part of our ongoing commitment to maximising your results, we may suggest some additional research or strategy work such as user testing, surveys or a team strategy session.

We’ll tailor your Digital Conversion Programme for you

Based on your requirements, we will discuss the best setup. Here are a few ways this could look,
ultimately we’ll tailor your program exactly to what will get you the best results.

Low intensity

Medium intensity

High intensity

Hours per month

20 hours

40 hours

60+  hours

Level of engagement

using client resources

minimum client resource used

fully managed by Catchi

Supported devices

Desktop or Mobile

All devices

All devices

Weekly reporting

Live workshop

Experiment development

Landingpage optimisation

Email optimisation

Customer journey mapping

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